SAN FRANCISCO — In his victory speech three days after successful election, surrounded by a whole bunch of supporters in Chinatown, mayor-elect Daniel Lurie declared a brand new day in San Francisco.
“Your call for accountable leadership, service and change has been heard,” Lurie, 47, mentioned to nice cheers and applause.
That very same enthusiasm vaulted Lurie, a centrist Democrat who has by no means held elected workplace, to an upset victory this month in his mayoral bid towards incumbent London Breed and three different Metropolis Corridor veterans.
Lurie’s opponents underestimated his enchantment, calling out his lack of political expertise as a disqualifying issue when it got here to main an iconic American metropolis recognized for its tangled paperwork and Machiavellian politics.
It seems his standing as “the non-politician” is strictly why voters like him.
In an election seen as a referendum on the town’s post-pandemic struggles with homelessness and avenue crime, Lurie pitched himself as a change agent who could lead on San Francisco into an period of restoration.
He has promised to make public security his precedence, together with plans to declare a fentanyl state of emergency on his first day in workplace. He desires to “get tough” on drug sellers, in addition to homeless individuals who refuse to just accept shelter or remedy. And he vows to reinvigorate the downtown economic system with artwork and a bevy of recent companies.
Ultimately, Lurie gained 55% of San Francisco’s ranked-choice vote towards Breed’s 45%, as of this week’s rely.
“I entered this race not as a politician, but as a dad who couldn’t explain to my kids what they were seeing on our streets,” Lurie mentioned. “In our house, when you love something as much as we love San Francisco, you fight for it.”
Daniel Lurie walks together with his daughter, Taya, left, and spouse, Becca Prowda, whereas campaigning in San Francisco.
(Jeff Chiu / Related Press)
The final time San Francisco elected a mayor with out prior authorities expertise was 5 years after the 1906 earthquake devastated the town. In an election evening speech to donors and marketing campaign volunteers at a music venue within the Mission, Lurie drew comparisons to that disaster and the “inflection point” San Francisco faces right now.
Turning the town round, he mentioned, requires a “new approach.”
However whilst a political newcomer, Lurie is way from an outsider.
Lurie was born right into a distinguished Jewish household. His father, Brian Lurie, was a rabbi and group chief. His mother and father divorced when he was younger, and his mom, Miriam Haas, married Peter Haas, the great-grandnephew of Levi Strauss, the enduring denim firm founder. Peter Haas, a prime Levi’s government, turned Lurie’s stepfather. He died in 2005, leaving Lurie and his mom as heirs to the huge household fortune.
“You need to give credit where credit is due. … They were successfully able position the heir to the Levi Strauss fortune as an outsider,” mentioned Eric Jaye, a Democratic political guide who labored on an impartial expenditure committee backing one in all Lurie’s opponents, Board of Supervisors President Aaron Peskin.
Lurie’s private wealth buoyed his candidacy. He funneled almost $9 million of his personal cash into his marketing campaign, whereas his mom contributed one other $1 million to an impartial expenditure committee backing his election. His brother gave $150,000 to the committee, and his father spent $25,000, in keeping with marketing campaign finance information. The household’s mixed spending helped make the 2024 mayor’s race one of the costly in trendy historical past.
The town’s tech sector additionally performed an influential function, infusing hundreds of thousands extra into impartial committees that overwhelmingly benefited Lurie, Breed and former supervisor Mark Farrell — all average Democrats whom tech titans noticed as their greatest choices to maneuver San Francisco politics extra to the middle.
It was a marked shift for a sector that has largely stayed out of native politics, however whose leaders have grown annoyed with what they see as dysfunctional governance.
Lurie acquired a bachelor’s diploma in political science at Duke College and a grasp’s in public coverage at UC Berkeley. In 2005, he based Tipping Level, a Bay Space nonprofit that has raised greater than $400 million for group organizations targeted on job coaching, housing and early childhood initiatives.
Lurie doesn’t decrease the function of his household’s wealth in his successes. However he additionally credit his household for uplifting a lifetime of service. He mentioned his dad, as a longtime government director of the Bay Space’s Jewish Group Federation, assisted individuals residing in poverty and fleeing persecution. His mother is an advocate for early childhood training to assist stability the scales for low-income youth. The Haas household has an extended custom of philanthropy.
“I ask everybody to look at what I’ve done with my career. It’s always been about serving this community, bringing people with means into the fold and making them realize that we need to provide opportunities for everybody,” Lurie mentioned. “Anytime a door has been opened for me, I brought as many people through that door as possible.”
Nonetheless, in terms of being mayor, a few of these most conversant in San Francisco’s political scene query whether or not he’s prepared. Whereas most everybody agrees Lurie is a pleasant man, they aren’t certain he’s received the knuckles and elbows it may well take to steer.
“He’s been a topic for quite a while now,” mentioned Susie Tompkins Buell, a longtime Democratic donor who backed Breed. “I’ve never heard anyone speak ill of him. It’s always been complimentary. It’s just that he has no experience.”
Buell mentioned Lurie’s household is “very philanthropic,” and that it’s clear Lurie shares these values.
However in terms of politics, “you have to learn on the ground,” Buell mentioned. “You gotta learn how to dance and fight at the same time, and make very serious decisions that are going to make you not popular.”
Among the many selections forward that might lose Lurie a recognition contest: tackling a price range disaster that might require deep cuts throughout departments; stabilizing a financially unstable metropolis faculties system; and curbing an dependancy disaster that resulted in additional than 800 deadly overdoses final yr.
“He has to get up and running and master one of the toughest jobs in America with no experience doing that job,” mentioned Jaye, the political guide.
Individuals who have labored with Lurie at Tipping Level and on the marketing campaign mentioned it could be a mistake to underestimate him. They are saying he’s a tough employee and efficient chief who is aware of find out how to construct coalitions throughout the ideological spectrum.
“He’s an incredibly nice guy. But don’t let that fool you,” mentioned Sam Cobbs, who took over as CEO of Tipping Level in 2020 after Lurie stepped down. “He’s an incredibly intense guy that holds people accountable. He just does it in a nice way.”
Is that such a foul factor?
“Who wants to be represented by a mean, nasty, vindictive mayor?” mentioned Tyler Regulation, Lurie’s marketing campaign strategist.
Lurie gained as a result of voters had been sick of the “pettiness and toxicity” of San Francisco politics, Regulation mentioned, and needed a mayor targeted on outcomes.
Lurie’s successful technique included every day walks via completely different neighborhoods to speak with store house owners, households and residents keen for somebody to take heed to their struggles. His marketing campaign knocked on tens of 1000’s of doorways, and used a few of Lurie’s cash to purchase TV adverts and flood mailboxes with marketing campaign materials.
“For a year and a half, he showed up in every neighborhood, every day. He listened and talked to everybody he ran into,” mentioned Dan Newman, a strategist who ran the impartial expenditure committee supporting Lurie. “He was willing to meet everybody, to listen to people, to disagree politely when needed, and when you saw the results … virtually every San Franciscan either loves Daniel Lurie or likes and respects him.”
Lurie mentioned he’ll preserve strolling San Francisco’s streets as mayor, just like how the late-Sen. Dianne Feinstein approached the job after she turned mayor throughout one other interval of disaster: after the 1978 assassinations of her predecessor, George Moscone, and Supervisor Harvey Milk.
“The city’s going to see a mayor walking the streets demanding accountability, demanding action and serving the people again,” he mentioned.
And like Feinstein, Lurie plans to find time for household. He mentioned he hopes to be residence no less than one evening per week for dinner together with his youngsters, who even have busy schedules. His daughter, 13-year-old Taya, has ballet lessons six days per week and is getting ready for a efficiency of the “Nutcracker.” His son, Sawyer, 10, spends weekends taking part in in a baseball league.
Feinstein, like Lurie, was a part of San Francisco’s rich elite, the spouse of financier Richard Blum. However Feinstein “was a great mayor because she never backed down,” Jaye mentioned. If Feinstein is Lurie’s inspiration, he’ll want her grit and willpower within the face of sharp opposition. That, and a employees of sensible individuals who will help him “realize his vision, but also understand all the many, many, many political landmines that await him,” Jaye added.
On Monday, Lurie unveiled a transition staff to assist him put together for taking workplace. The co-chairs embody Sam Altman, co-founder and CEO of OpenAI, former Stockton Mayor Michael Tubbs and an inventory of high-profile Democrats who’ve served in metropolis authorities. Lurie is already navigating some criticism of his selections, after the San Francisco Customary famous that OpenAI has been lobbying the town for tax breaks.
Lurie he mentioned he isn’t naive concerning the challenges forward, or how troublesome the job would possibly get. However he’s assured he’s the fitting individual to assist the town write a brand new chapter.
“That’s the mandate that I was given by the people of San Francisco,” he mentioned. “They want results. They want action. And I’m all in.”
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